A marketing plan for a company of one

Big-company marketing plans die in solo hands. You don't need more channels — you need two, and a rhythm you can hold on a bad week.

Pick two channels, on purpose

One channel where buyers already search (SEO, a marketplace, a directory) — slow to start, compounds forever. One channel where you can show up as a person (a community, LinkedIn, a niche newsletter) — fast feedback, builds trust. Everything else is a distraction until these two are humming.

The weekly rhythm

Two hours, same day each week: one piece for the search channel (a page that answers a question buyers actually type), one honest post for the people channel, ten minutes replying wherever your name appears. That's ~100 hours a year — more consistent marketing than most funded startups manage.

Measure like Finance is watching

One number per channel per week — visits from search, conversations from the people channel — plus one conversion number overall. If a channel moves nothing in six weeks, change the channel, not the schedule.